# Virtual Event

## The state of the agent: a fireside chat with Todd Olson, live Sept. 22.

In-app Guides

# Help customers get more from your apps and agents

Frustrated when users miss key features, struggle with onboarding, or disengage? Use In-app Guides for timely, personalized messaging.

## Personalized in-app guidance, right where users need it.

### Deploy quickly
Customize your software, no engineering required.

### Accelerate adoption
Guide users to high-value features with embedded guides, walkthroughs, and tooltips that surface only when needed.

### Measure and optimize
Continuously improve engagement with experiments and actionable guide metrics.

## Build tailored in-app guidance that inspires your users

### Add guides directly into your interface
Embedded guides let you modify your user interface without code, so you can give personalized help, without disrupting their in-app experience.

### Personalize every experience 
Segment and target guides to reach the right users, at the right time, with the right message.

### Jumpstart guide creation
Use AI to create guides and steps with Leo, Pendo's conversational interface.

### Get users to value quickly
Speed up onboarding and adoption with relevant, contextual in-app messages.

### Deploy guides across web and mobile
Build cohesive, intuitive experiences for users across your web and mobile apps.

### What’s new in Guides

#### Guide branching  
Create dynamic in-app experiences that adapt to each user’s choices. With conditional logic built into your guides, you can deliver tailored content and next steps that match individual needs—making onboarding, training, and adoption more relevant and effective.

#### AI guide creation  
The AI guide builder helps you create in-app guides instantly using simple prompts, no design or coding required.

### Dark mode for Guides
When your app switches to dark mode, your guides do too. Guides Dark Mode keeps the experience seamless and on-brand.

## Want to see Pendo Guides for yourself?

### Is there a way to target my in-app guides to a specific group of users?
Yes! Segmentation in Pendo, powered by analytics and metadata, allows you to target guides at the user or account level. Learn more about segmentation for employee-facing applications here.

### Do you have any best practices for creating in-app guides?
Yes! The Pendo community has documented some of the most important tips and tricks for creating impactful guides—check them out!

### Do you have a way for in-app guides to move across applications?
Yes! With our employee-facing solution you can create, launch, and track guide completion—within and across applications.

### How does Pendo help companies manage guide standards, deployment, and more?
We’ve invested heavily in features to help manage guides at scale. These tools include features like team management, collaboration, categories, throttling, conversions, and governance programs.

### Where do I start with my in-app guide strategy?
Analytics are the best way to start. Guides should solve a specific business problem—for example, if you’re trying to drive feature adoption, you need to know what features are underutilized. Starting with analytics helps you define the right problem to solve.

## Explore the Pendo Platform

### Product Analytics
Gain powerful product data and insights into how users move through your web and mobile applications. Track every feature interaction, session, and workflow to understand what drives retention—no manual event tagging needed.