Drive Decisions with Data: Product Benchmarks for Top Teams - Pendo
How does your product stack up?
The best product teams use data to drive decisions. But knowing how their product performance stacks up against their peers has eluded even the most sophisticated product managers. Use these benchmarks to measure your digital product's performance against both peers in your industry and top performers.
Methodology
In this tool, we analyzed aggregated and anonymized product data from 6,800+ applications across 2,500 Pendo customers.
We've explored nine strategic KPIs, broken down by benchmarks for low (25th percentile), median (50th), high (75th), and best-in-class (90th) performance.
You can view the results organized by region, company size, and industry for personalized, relevant benchmarks—whether you're responsible for product at an early stage startup or a global enterprise.
Monthly active user growth
The percentage change in the number of active users coming to your product, month over month
Monthly active user (MAU) growth measures how successful your product is attracting users, each month.
Best-in-class products have a monthly active user (mau) growth rate of 54 %
Compare your product
Enter your monthly active user (mau) growth rate (%)
How to find your MAU growth in Pendo
Feature adoption
Percentage of features that generate 80% of click volume
By understanding how (or if) customers adopt and use your product, you'll have a clear sense of whether the product is delivering on its intended value. The more features a user adopts, the more value they receive, and the less likely they are to churn.
Best-in-class products have a feature adoption rate of 15.6 %
Compare your product
Enter your feature adoption rate (%)
How to find your feature adoption in Pendo
User retention
How many users return to your product over time
Since product usage data is most valuable when measured over time, user retention measures how many people continue using an application during a given time period. User retention is one of the most important measures of how successfully you're engaging your user base.
Best-in-class products have a user retention of 57 %
Compare your product
Enter your user retention rate (%)
How to find your user retention in Pendo
Stickiness
How frequently your users engage with your product on a daily or weekly basis
Stickiness measures the ratio of daily or weekly active users to monthly active users, showing how habit-forming your product is.
Best-in-class products have a stickiness of 38 %
Compare your product
Enter your stickiness (%)
How to find your stickiness in Pendo
Time to value
The time it takes for new users to experience their first moment of value
Time to value measures how quickly new users can achieve their first meaningful outcome with your product.
Best-in-class products have a time to value of 0.2 days
Compare your product
Enter your time to value (days)
How to find your time to first use in Pendo
Time on app
The average amount of time users spend in your product per session
Time on app measures user engagement depth by tracking how long users actively interact with your product.
Best-in-class products have an avg. daily time per visitor per app of 37.2 minutes
Compare your product
Enter your avg. daily time per visitor per app (minutes)
How to find your time on page in Pendo
Guide engagement
The percentage of users who interact with in-app guides and walkthroughs
Guide engagement measures how effectively your in-app guidance captures user attention and drives desired actions.
Best-in-class products have a guide engagement rate of 68.4 %
Compare your product
Enter your guide engagement rate (%)
10 types of in-app guides you can create with Pendo
NPS response rate
The percentage of users who respond to Net Promoter Score surveys
NPS response rate measures user willingness to provide feedback, indicating engagement and sentiment toward your product.
Best-in-class products have a nps response rate of 19.6 %
Compare your product
Enter your nps response rate (%)
Product engagement score
A composite score measuring overall product health and user engagement
Product Engagement Score (PES) combines adoption, stickiness, and growth metrics into a single score from 0-100.
Best-in-class products have a pes of 44
Compare your product
Enter your pes