Plans and pricing for every stage of your growth

Pendo plans for teams who need deep configurability, governance, and enterprise scale.

Base

For teams ready to scale with analytics and in-app guidance.

Custom pricing
What’s included:

• Product Analytics
• In-app Guides

Core

For teams who want to see the full user journey and take quick action to improve it.

Custom pricing
What’s included:

• Product Analytics
• In-app Guides
• Session Replay

Most Popular

Ultimate

For enterprises and product leaders coordinating adoption across systems.

Custom pricing
What’s included:

• Product Analytics
• In-app Guides
• Session Replay
• Sentiment (NPS, PMF, CSAT surveys)
• Orchestrate
• Listen
• Data Sync

New - Free Beta

Novus

For teams shipping with AI who want proactive product insights, delivered where they work.

Free (no credit card required)
What’s included:

• Continuous product monitoring
• Proactive recommendations in Slack
• AI-generated PRs to keep instrumentation current
• Auto-instrumentation via GitHub

Included in all Pendo plans

Everything you need to understand, guide, and grow your user base—built into every plan from day one.

• Leo: Ask Pendo questions in natural language and get answers without building reports.
• Retroactive Analytics: Access your product’s complete data history from the day you install Pendo.
• Security: Move fast with the confidence of SOC2, GDPR, and HIPAA compliance built into the platform.
• Integrations: Connect your Pendo data with the tools you use every day.

Add Pendo AI to any Pendo plan

Use these capabilities standalone or pair them with any Pendo plan to amplify your results.

• PREDICT: Predict churn and prioritize upsell opportunities.

What’s included:

• Churn prediction models for RevOps, Sales, Marketing, and CS.
• Predictive AI models built in just days, not months.

AGENT ANALYTICS

Monitor agent adoption and prove AI ROI.

Custom prompt volume
What’s included:

• Adoption and usage metrics to quantify AI agent impact.
• Tracking to connect AI usage to retention and task completion.
• Issue detection to automatically surface where agents fail.

Our pricing philosophy

• All-in access: Full functionality with no gated features, no forced upgrades.
• Savings as you scale: The incremental cost of adding more Pendo decreases.
• Predictable by design: Clear upfront pricing that changes only when your usage or plan changes.

Key capabilities

How does Pendo pricing work?

Pendo pricing combines two things: the number of Monthly Active Users (MAUs) you track and the functionality you choose as part of your plan. As you add more MAUs, your overall price increases, but the cost per MAU goes down.

What is a Monthly Active User in Pendo?

Monthly active users (MAUs) are the number of unique visitors who were active in your app over the last 30 calendar days. A unique visitor is counted as an active user if they engage with your app(s) at least once within a specified time period.

Does the number of applications I have affect my pricing with Pendo?

No. Pendo pricing is based on Monthly Active Users (MAUs), not the number of applications you track or the number of sessions a user has.

Does Pendo offer discounts?

Volume and bundle discounts are already built into our pricing. Additional options can be tailored to your specific business needs.

Does Pendo offer a free trial?

Yes. We offer a 30-day free trial of the full Pendo platform. The trial allows access to the entire platform—analytics, in-app guides, feedback, journey orchestration, and more.

Can I customize a Pendo plan?

Our bundles are designed to deliver the most value by combining capabilities that work best together. Plans can be customized based on your business needs.

What integrations does Pendo support?

Pendo connects with more than 85 tools across CRM, support, marketing automation, collaboration, and analytics platforms.