Plans and pricing for Pendo software experience management solutions | Pendo.io
Plans and pricing for every stage of your growth
Pendo plans for teams who need deep configurability, governance, and enterprise scale.
Base
For teams ready to scale with analytics and in-app guidance.
Custom pricing
What’s included:
- Product Analytics
- In-app Guides
Core
For teams who want to see the full user journey and take quick action to improve it.
Custom pricing
What’s included:
- Product Analytics
- In-app Guides
- Session Replay
Ultimate
For enterprises and product leaders coordinating adoption across systems.
Custom pricing
What’s included:
- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- Listen
- Data Sync
NEW - FREE BETA
Novus
For teams shipping with AI who want proactive product insights, delivered where they work.
Free (no credit card required)
What’s included:
- Continuous product monitoring
- Proactive recommendations in Slack
- AI-generated PRs to keep instrumentation current
- Auto-instrumentation via GitHub
Included in all Pendo plans
- Leo: Ask Pendo questions in natural language and get answers without building reports.
- Retroactive Analytics: Access your product’s complete data history from the day you install Pendo.
- Security: Move fast with the confidence of SOC2, GDPR, and HIPAA compliance built into the platform.
- Integrations: Connect your Pendo data with the tools you use every day. See available integrations here
Key capabilities
| Number of monthly active users | 500 | Custom | Custom | Custom |
|---|---|---|---|---|
| Analytics | ✓ | ✓ | ✓ | ✓ |
| In-app guides | ✓ | ✓ | ✓ | ✓ |
| Session replays | $ | ✓ | ✓ | |
| Product discovery | $ | $ | ✓ | |
| Sentiment (NPS, surveys) | ✓ | (Pendo branded) | $ | $ |
| Journey orchestration | $ | $ | ✓ | |
| Data management & access | ✓ | ✓ | ✓ | ✓ |
| Security | ✓ | ✓ | ✓ | ✓ |
| Support | ✓ | ✓ | ✓ |
How does Pendo pricing work?
Pendo pricing combines two things: the number of Monthly Active Users (MAUs) you track and the functionality you choose as part of your plan. As you add more MAUs, your overall price increases, but the cost per MAU goes down.
This model makes it simple to start small and expand as your needs grow. You only pay for the scale and functionality that create value for your business, and you can add more at any time.
What is a Monthly Active User in Pendo?
Monthly active users (MAUs) are the number of unique visitors who were active in your app over the last 30 calendar days. In general, a unique visitor is counted as an active user if they engage with your app(s) at least once within a specified time period.
Does the number of applications I have, or the number of sessions I have affect my pricing with Pendo?
No. Pendo pricing is based on Monthly Active Users (MAUs), not the number of applications you track or the number of sessions a user has. You can use Pendo across multiple applications at no additional cost per application.
Does Pendo offer a free trial?
Yes. We offer a 30-day free trial of the full Pendo platform.
If you want the full picture of what Pendo can do, the trial is the best place to start.
Can I customize a Pendo plan?
Our bundles are designed to deliver the most value by combining capabilities that work best together. That said, we know every business is different and plans can be customized based on your business needs. Talk to a rep for more information.